About us
Sarah leads the education and nonprofit work and Daniel leads the brewing work. Together they co-founded and ran New Bohemia Brewing in Santa Cruz from 2015 to 2024. Whichever side you come in on, we tailor every project to the partner in front of us.
Sarah Ferguson
For more than twenty years Sarah has worked where schools, colleges, employers and community organizations meet, and most of the job is getting them moving in the same direction. She has run Chesterfield Consulting since 2011, doing strategic planning, program and partnership development, grant writing and project management.
Before that she coordinated countywide programs for the Santa Cruz County Office of Education. She co-founded and ran New Bohemia Brewing for nine years, and is also Workforce Development Program Principal at Eleven Tenths.
- Education: M.A. Public Policy, CSU Monterey Bay (Panetta Institute); B.A. Sociology, UC Santa Cruz
- Leadership programs: Leadership Santa Cruz, Inside Education, Focus Agriculture Santa Cruz
- Community: Co-founder, Santa Cruz Women Leaders Network; board, Pleasure Point Business Association and Think Local First
Daniel Satterthwaite
Daniel has been brewing in the Bay Area since the 1990s. After UC Santa Cruz he trained at the Siebel Institute in Chicago and brewed at a century-old family brewery in Germany's Black Forest, then spent years at Gordon Biersch and Trumer Brauerei.
He helped co-found the Seven Bridges Cooperative home brew supply store, served as Executive Director of the South Bay Brewers Guild, and co-founded New Bohemia Brewing, which took a Great American Beer Festival medal in its first year and ran until 2024. These days he brings that experience to breweries as a consultant.
- Training: Siebel Institute of Technology; B.A., UC Santa Cruz
Client work around Monterey Bay
- Pajaro Valley Unified School DistrictLeading development of an online platform that connects Watsonville high school students with career and work-based learning. 2021 to now.
- Santa Cruz County Office of EducationCensus 2020 outreach and FosterEd partnerships across districts, families and community groups. 2019 to 2021.
- Cabrillo CollegeRan Summer CyberCamp in Aptos for middle school, high school and college students from across the county. 2020.
- New Bohemia BrewingOur own brewery on 41st Avenue. We built it, ran it from 2015 to 2024, and took a Great American Beer Festival medal in the first year.
Further afield: the BayICT partnership and its AI pathways work across the Bay Area. Pins mark towns, not street addresses.
Let's talk
Classrooms or taprooms, we'd like to hear what you're working on.