Chesterfield Consulting

Classrooms and Taprooms

Two consultants in the Santa Cruz Mountains, one for each side of the work.

Sarah Ferguson
Strategy, grants and programs for schools and nonprofits
Daniel Satterthwaite
Brewhouse know‑how for breweries
PROGRAM PLAN Strategic planning Partnerships Grant proposal Workshops Program launch
For schools & nonprofits
For breweries
  • 20+years of Sarah's work where schools, colleges, employers and community groups meet
  • 1990swhen Daniel started brewing in the Bay Area, after training at the Siebel Institute
  • 9years running New Bohemia Brewing, our own brewery in Santa Cruz
  • 2015New Bohemia opens, and wins a Great American Beer Festival medal the same year

Practice one

For schools & nonprofits

From grant writing and program development to hands-on coordination and planning.

Education work
  1. Grant writing

    Researching and writing winning proposals to fund your mission.

  2. Strategic planning

    Building roadmaps that support growth and sustainability.

  3. Program management

    Overseeing implementation to ensure smooth operations and goal alignment.

  4. Program coordination

    Streamlining initiatives and maximizing efficiency across teams and projects.

  5. Workshop development & facilitation

    Empowering individuals and teams through custom-designed workshops.

  6. Professional expertise

    Offering trusted guidance grounded in real-world experience.

Practice two

For breweries

Whether you're opening your first taproom or scaling production, from mash to fermentation.

Brewing work
Now pouringChesterfield Brewing Services
  1. Brewery planning & setup

    Guiding location, layout and operational logistics.

    01
  2. Equipment design & assessment

    Ensuring your system meets quality and production needs.

    02
  3. Recipe & brand development

    Crafting recipes that reflect your brand and target market.

    03
  4. Quality control & assurance

    Applying testing standards for consistent product quality.

    04
  5. Process improvement

    Identifying and eliminating inefficiencies to optimize operations.

    05
  6. Brewhouse optimization

    Refining the process from mash to fermentation.

    06

Client work around Monterey Bay

Engagements for schools and colleges, and a brewery of our own, most of them close to home.

  1. Pajaro Valley Unified School DistrictLeading development of an online platform that connects Watsonville high school students with career and work-based learning. 2021 to now.
  2. Santa Cruz County Office of EducationCensus 2020 outreach and FosterEd partnerships across districts, families and community groups. 2019 to 2021.
  3. Cabrillo CollegeRan Summer CyberCamp in Aptos for middle school, high school and college students from across the county. 2020.
  4. New Bohemia BrewingOur own brewery on 41st Avenue. We built it, ran it from 2015 to 2024, and took a Great American Beer Festival medal in the first year.

Further afield: the BayICT partnership and its AI pathways work across the Bay Area. Pins mark towns, not street addresses.

1Pajaro Valley USDWatsonville
2County Office of EducationSanta Cruz
3Cabrillo CollegeAptos
4New Bohemia Brewing41st Avenue, Santa Cruz
Monterey Bay
Daniel Satterthwaite and Sarah Ferguson with a beer

About us

We're two consultants in the Santa Cruz Mountains, and we tailor every project to the partner in front of us.

Sarah Ferguson

More than 20 years in workforce development and K-12 and higher education, including countywide programs for the Santa Cruz County Office of Education.

Daniel Satterthwaite

Siebel Institute-trained and brewing in the Bay Area since the 1990s, from Gordon Biersch and Trumer to the brewery he co-founded in Santa Cruz.

Together we co-founded and ran New Bohemia Brewing in Santa Cruz from 2015 to 2024.

More about us

Got a school, nonprofit or brewery project?

Tell us what you're working on and who it's for.

Start a project